Author: ScottGillard

This is the first in our YouTube How-to series. In this video we cover how to create an email campaign using Boom12's BLAST! Email Marketing platform powered by Campaign Monitor. The next videos in the BLAST! Basics series are: How to Create a List How to...

This is the first in our YouTube How-to series. In this video we cover how to add a post¬†using WordPress with Yoast SEO. The next videos in the WordPress¬†Basics series are: How to Add an Event How to Create a Contact Form )   You can also check...

List management, email automation, a drag and drop editor, and more all powered by Campaign Monitor one of the top email marketing platforms in the world. It's not just another world-class platform, with BLAST! you get local support and guidance. You get the help you need...

We've partnered with one of our printing suppliers to bring you an extra special deal on rack cards! Check out the details and place your order today. Full colour Double sided Premium, glossy card stock 24 hour turnaround*   500 Rack cards for $150. 1,000 for $240.   *Design...

When choosing a communications partner, it's important to know where they stand on sustainability. At Boom12 we take environmental stewardship seriously. Here's what we guarantee for each and every client: Boom12 is committed to reducing our environmental foot print. Our goal is to become carbon neutral...

This year the Charity Team with the biggest team at the Bluenose Marathon will be awarded $4,000. Halifax is fortunate enough to be home to one of Canada's great environmental organizations, the Ecology Action Centre. Their team, the Green Avengers, will be participating again this...

We've been around since 2013. In the early days, we spent a lot of time working out what we do and spreading the word. Our clients started lining up and we never really found the time to build a website that really showed off our...

Most Gaffes on Twitter emerge from how we respond to criticism, bad timing, bad taste, and just being stupid. We've assembled a few of the rules we share with our clients on how to handle criticism and commentary in the Twitterverse. The Internet is a magical...

As a startup, we're always reading up on best practices and such. There are a million blog posts for every issue you face. From day one, one clear recommendation from the blogs was to get everything in writing. Never start a job until you have a signed contract. Contracts protect both parties. The client knows what to expect and we know what we have to deliver.
#1 | Use Images We know that everything is a little better with a visual. It's not a stretch to think a tweet with an image is a better tweet. The tweet below is a good example of an eye-catching custom image in a tweet.