The phrase, “A picture is worth a thousand words,” has been around for over 100 years. The idea? That a powerful visual trumps the need for text to communicate your message.
Sharing an image to compliment your story helps draw your audience in to it. It also help your focus and reduces the burden on the reader.
In modern times, visuals are key. Daily we face a barrage of content that is—sometimes literally—begging to be viewed. Photos, videos, and stories shared by friends and family, plus that unbelievable story that “broke the internet.”
One of the most effective ways to rise above click-bait headlines and reach your audience is focusing on the quality of your content. Using images as part of your content strategy helps achieve results.
Sometimes it’s simply a matter of including a photo from the event you’re posting about. Other times, licensing a quality stock photo that suits your topic is the best approach. Remember, the image you choose is as important as the headline and content.
Need more convincing? Here’s the data:
- According to Skyword, content with relevant images have 94% more total views than those without.
- After reviewing 10,000 press releases, PR Newswire found that press releases including images earned 14% more views. That jumped to 20% more views with video. Including images and video pushed the views to 48%. Adding other content like supporting links, audio, infographics, and charts increase the views to 77%.
- 60% of your audience is more likely to engage with content that includes relevant images in search results.