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the boom12 blog

Whether you're looking for a way to promote a fundraising event or to raise awareness about an important issue advertising is usually out of the reach of many charities. Boom12 and the Google Grants program are here to help. Google Ad Grants is the non-profit edition of AdWords, Google's online advertising tool. Google Ad Grants empowers non-profit organisations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google.ca. For more information, check out the video below.
People pics come in many forms, and they all have merit. Some, however, are more useful and versatile than others. Head shots: There's a place for 'em. First off, head shots. These usually are focused around a subject's face and are used to profile staff, by actors for auditions,
When we take photos for the web, what are we looking for? Online, your photos are often used for things other than just appearing in a photo album; as banners, icons, examples and backgrounds. Some photos fall short for these purposes, but you don't have to be an expert to take pictures that are useful and visually appealing. We've put together a few points that can help you take better shots with more potential for web use.
On Monday, July 1st - Canada Day - a new law comes into effect: the Canadian Anti-Spam Law (CASL).
Boom12 will be informing, supporting, and guiding the compliance efforts of our clients. Fear not, you'll be in compliance before July 1.
Basically, CASL requires you to get consent from recipients of your Commercial Electronic Messages, that you identify yourself clearly in every message, and that you provide an easy unsubscribe function in each message.
When you work in the non-profit world it's about doing more with less. When it comes to figuring out the intricacies of your website you may not have the time to figure it out on your own. After all, there's important work to be done. A simple donation processing service that requires no set-up can be very appealing. But there's more to it. A third-party donation processing solution doesn't always cut it and can prove very limiting.
Why sift through endless emails, phone calls, and paperwork when you can let your website do the work for you. Everyone, at one time or another, has to set-up a meeting, handle registration for a workshop, sell tickets, or even organize a conference. There are challenges and organizational requirements that can be tough when added to your already busy day.
No one knows your product, service, or community impact more than your people. They are the best kind of ambassador. If your social media strategy doesn't include your team you're missing out on amplification potential. Team buy-in is one of the most effective ways to amplify your content and get results with social media.  In the early days of your social media campaign or strategy you'll want to rely heavily on your team. Your network is more valuable than you think. I'm going to provide some tips on how to get your people involved.
I recently posted about my favourite WordPress plugins. The blog wasn't live yet but I shared it with a few folks in preparation for our launch. I got some feedback and wanted to share it with you. A client was advised that WordPress plugins can be problematic. Also, that while they help WordPress do more, they also slow down your website, leave it at risk to attack, and can cause problem if they don't keep up with WordPress updates.
Wordpress plugins are the icing on the cake that is the open-source CMS. If you are using WordPress and you are not extending it's functionality, you are missing out. One of it's greatest features is its extendability, and the ease with which the community can create and share. Here is my list of 5 go-to plugins that I keep in my development toolkit.
These days getting your site on smartphone screens requires a conversation about responsive design. Some would have you believe this is a buzz word. Responsiveness simply means your site adapts to the screen it's being viewed on.  If it's a smartphone, the site knows to adjust the layout and content to be viewable on a small screen. Responsive design is important these days because while an app is certainly an alternative; app development is costly, complex, requires distribution, and must work on multiple platforms (Android, iOS, Windows). It's much more work. And for many, it's completely unnecessary.