the boom12 blog

Most Gaffes on Twitter emerge from how we respond to criticism, bad timing, bad taste, and just being stupid. We've assembled a few of the rules we share with our clients on how to handle criticism and commentary in the Twitterverse. The Internet is a magical...

In 2009, US Airways Flight 1549 made an unpowered emergency water landing on New York’s Hudson River. As passengers exited the plane, they were taking pictures and tweeting them before traditional media outlets were even aware of what had happened. Social media—microblogging services such as...

As a startup, we're always reading up on best practices and such. There are a million blog posts for every issue you face. From day one, one clear recommendation from the blogs was to get everything in writing. Never start a job until you have a signed contract. Contracts protect both parties. The client knows what to expect and we know what we have to deliver.
#1 | Use Images We know that everything is a little better with a visual. It's not a stretch to think a tweet with an image is a better tweet. The tweet below is a good example of an eye-catching custom image in a tweet.
Setting your OpenGraph info is vital to having control over what displays when someone shares a link to your site on Facebook. Using text in this image gets a little difficult due to the variety of sizes of the image Facebook displays, so we chose to take the icon from our logo and use that for our preview image. You will want to keep the description under 148 characters so that the text doesn't get cut off.
When using photos on the web, you will sometimes come across size restrictions; maybe your banner has to be 100 pixels high and 60 pixels long. Cropping and resizing your photos to fit these constraints is fairly simple, once you've moved the photos onto your computer.
Whether you're looking for a way to promote a fundraising event or to raise awareness about an important issue advertising is usually out of the reach of many charities. Boom12 and the Google Grants program are here to help. Google Ad Grants is the non-profit edition of AdWords, Google's online advertising tool. Google Ad Grants empowers non-profit organisations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google.ca. For more information, check out the video below.
People pics come in many forms, and they all have merit. Some, however, are more useful and versatile than others. Head shots: There's a place for 'em. First off, head shots. These usually are focused around a subject's face and are used to profile staff, by actors for auditions,
When we take photos for the web, what are we looking for? Online, your photos are often used for things other than just appearing in a photo album; as banners, icons, examples and backgrounds. Some photos fall short for these purposes, but you don't have to be an expert to take pictures that are useful and visually appealing. We've put together a few points that can help you take better shots with more potential for web use.
On Monday, July 1st - Canada Day - a new law comes into effect: the Canadian Anti-Spam Law (CASL).
Boom12 will be informing, supporting, and guiding the compliance efforts of our clients. Fear not, you'll be in compliance before July 1.
Basically, CASL requires you to get consent from recipients of your Commercial Electronic Messages, that you identify yourself clearly in every message, and that you provide an easy unsubscribe function in each message.