Category: Blog

5 Rules to Avoid Twitter Gaffes (and One for When it’s Too Late)

5 Rules to Avoid Twitter Gaffes (and One for When it’s Too Late)

Most Gaffes on Twitter emerge from how we respond to criticism, bad timing, bad taste, and just being stupid. We’ve assembled a few of the rules we share with our clients on how to handle criticism and commentary in the Twitterverse. The Internet is a magical gateway to a land where people say horrible and […]

Prepare for Takeoff: Social Media and Airlines

Prepare for Takeoff: Social Media and Airlines

In 2009, US Airways Flight 1549 made an unpowered emergency water landing on New York’s Hudson River. As passengers exited the plane, they were taking pictures and tweeting them before traditional media outlets were even aware of what had happened. Social media—microblogging services such as Twitter in particular—have changed the game. News itself is now […]

Get it in writing.

Get it in writing.

As a startup, we’re always reading up on best practices and such. There are a million blog posts for every issue you face. From day one, one clear recommendation from the blogs was to get everything in writing. Never start a job until you have a signed contract. Contracts protect both parties. The client knows […]

How to Get the Right Image on Facebook from WordPress

How to Get the Right Image on Facebook from WordPress

Setting your OpenGraph info is vital to having control over what displays when someone shares a link to your site on Facebook. Using text in this image gets a little difficult due to the variety of sizes of the image Facebook displays, so we chose to take the icon from our logo and use that […]

Google Grants: AdWords for Charities

Google Grants: AdWords for Charities

Whether you’re looking for a way to promote a fundraising event or to raise awareness about an important issue advertising is usually out of the reach of many charities. Boom12 and the Google Grants program are here to help. Google Ad Grants is the non-profit edition of AdWords, Google’s online advertising tool. Google Ad Grants […]