We’re approaching the last few weeks of the year and in no time the Christmas spirit will abound.
For small businesses, social media can be the gift that keeps on giving throughout the holiday season. A significant chunk of sales occur at Christmas time for those in retail and businesses alike. Now is the time to lock in your social media plans to get ready for the busiest time of year!
The holiday season presents the perfect opportunity to gain new and loyal customers, plan social media growth, and build a bigger and better following.
We know you are going to be one busy bee this year – you’ll be doing more with less as we work through the effects of the ongoing pandemic, notably the supply chain challenges.
In the meantime, here are five awesome ways you can rock your holiday socials:
1. Christmas-themed posts
Nothing says holiday shopping like holiday-themed graphics and promotional materials. If you start early, you can create a consistent design and fresh theme for your holiday promotions that help build your brand and that will resonate with your customers.
2. Holiday giveaways
Giveaways are a stellar way to increase brand awareness. People love to win prizes and social media makes it easy. And let’s be honest, winning something at Christmas just makes it feel like Santa came a little early! Contests can have a ripple effect on your social media engagement. You will earn new followers and engagement which means future posts will have greater reach.
3. Curated holiday bundles
Bundles and giftbox-style collections are a perfect way to reintroduce your most popular products to your existing customers while also removing the intimidation factor for new customers. Bundles allow you to bring together popular products to sell at once. Complimentary products assembled to look great make shopping and gift giving easy.
4. Knock-it-out-of-the-park product photos
The average Canadian visited not one but three online sources before buying. Whether it’s someone biting into a slice of pizza fresh from the oven with melted mozzarella clinging to the pie or an ornate snow globe sitting atop a mantle as a fire burns below, the perfect image is the best way to ensure you can compete with the big boxes. Check out our post about taking great photos.
5. You are the heart of your community
As a small business one of your main competitive advantages is your connection to community. Tis’ the season of giving! So, support a cause in the community that best aligns with your values, big or small it is the thought that counts. Share your giving on your Facebook and Instagram accounts and encourage your customers to give as well. Developing meaningful connections with locals creates a space for your business to thrive. You can kick off your giving on Giving Tuesday the Tuesday after Black Friday.
Is a Christmas social media campaign too much to add to your plate? Well, don’t get your tinsel in a tangle cause our ready-to-go, easy Christmas social media campaign might be the solution. Order by Friday and we can add a Black Friday mini-campaign to boot! Learn more about how we can help you quickly, professionally, and affordably this Christmas shopping season.
