Sending a welcome email is a great way to engage new subscribers. The best part is they’re automated messages so you only have to set it up once. These messages have high open rates and present you with an opportunity to inform and reward your subscribers while they’re most engaged.
Here are a few great tips to help you send the best welcome email possible!
Don’t wait too long!
Send your welcome email immediately or soon after the subscriber joins your list. There are good reasons to delay by a few days but generally speaking you want to get that welcome email out the door quickly.
Be informative
The welcome email presents an opportunity to share important information with your new subscriber. You can do this by including helpful tips, tricks, and content that helps your subscriber become one of your best customers.
Include an exclusive offer
While saying welcome is a great first step, why not offer your new subscriber an incentive to buy with an exclusive discount or reward for joining the list?
Don’t forget the basics
Your welcome email should still follow the basic rules of good email marketing. Be sure to:
- Be on brand with strong, professional visuals
- Include a compelling subject line
- Use preview text
- Include your social links and a website link
A few examples
Check out these examples of great welcome messages from our friends at HubSpot. You might also enjoy these examples from Really Good Emails, one of our favourite resources for email marketing inspiration and strategy.
Are you ready to start sending great emails to nurture great customer relationships while building loyalty? Check out our free Ultimate Email Marketing Cheat Sheet to get the step-by-step of planning, creating, sending, and evaluating your email campaigns!
