What is an Automated Welcome Email?
A welcome email is an email sent to new subscribers after they join your email list. The most common welcome email is sent automatically.
Why is an Automated Welcome Email important?
There are a few great reasons to send automated welcome emails and one of the biggest is the open rate. When you’re sending emails, the more subscribers that actually open your emails the better. And Welcome Emails get opened upwards of 40% more than regular email campaigns.
Also, people often expect a welcome email and will often jump over to their inbox to see if it arrived. Further, using an offer to encourage folks to subscribe and including it as part of your welcome email even further increases the likeliness that your Welcome Email will be a hit.
So, how can you make sure your Automated Welcome Email will be a hit?
Here are our top tips on how to ensure you are sending great Welcome Emails:
Don’t wait too long to have that email hit the old inbox. Our recommendation: join the 75% of marketers that deliver their Welcome Email on the day the new subscriber joins the list. We’ll take it a step further and say send it immediately. This why this blog post is specifically about Automated Welcome Emails, automation allows you to get it out the door quickly, every time.
Greet your new friends
Don’t forget it’s called a Welcome Email for a reason, remember to open with a strong greeting that clearly says Welcome to the List!
Take this opportunity to share the benefits of being your customer. What makes you special? How will they benefit from this subscription? What hot tips can you share to make doing business with you easier?
Including a coupon, discount, or special offer is a great way to thank your new subscriber for trusting you with their email address. There’s a lot of email flying around out there, when someone shares their email address with you be sure to respect that relationship. A thank you is a great way to start.
Include a great subject line
Subject lines decide the fate of many an email. Don’t get lost in the crowd, take the time to write a subject line that inspires your new subscriber to open that email!
Share your socials
Encourage your subscribers to follow you on social media, increasing your reach can help increase your organic engagement on social media platforms like Facebook, Instagram, and TikTok. And it’s another great way to keep your brand in front of this highly engaged customer.
One Final Welcome Email Tip
Remember to follow all email marketing best practices:
- Don’t send email to people who don’t want it.
- Make it easy to unsubscribe.
- Don’t trick people into joining your list.
- Take the time to think it through.
- Know when to ask for help.
- Check out our Ultimate Email Marketing Cheat Sheet for the step-by-step guide to getting your next campaign sent.
About that help…
If you’re ready to knock it out of the inbox with email marketing that delivers, we are here for you. We offer Email Marketing services that range from setup to design, list building to managing your monthly newsletters. And we can setup the best Automated Welcome Emails with our eyes closed with our email marketing services are custom-built for Halifax small businesses. You can contact us or book a free, no obligation email marketing discovery call.