We sat down with a number of EAC staffers to discuss some social media basics. We went over the key networks, how they work, and some strategies to kick-start social media planning.
Getting the word out is always a challenge for charities. We introduced the EAC to the Google Grants program and spent time reviewing the benefits and strategies involved in running sophisticated online ad campaigns.
As the EAC moves forward with a review of their digital communications we completed an audit. We took a look at their website and social media channels. We made broad recommendations around design, training, strategy, and planning.