Nova Scotia Citizens’ Healthcare Network

About This Project

NSCHN is a provincial network dedicated to protecting and extending public healthcare. The network had lobbied politicians of all stripes and developed a campaign for candidates and parties in the lead-up to the 2013 Nova Scotia provincial election. They asked us to extend their election efforts; expanding their existing lawn-sign campaign and social media strategy to include a web, social media, and print advertising campaign. They wanted to leverage the election campaign to improve their overall social media reach.

Strategic Communications


  • Communications assessment
  • Campaign development and planning
  • Social media ad buy
  • Deployment strategy and channel selection
  • Social media monitoring
  • Performance and Evaluative reporting


Web Development


  • Created a custom micro-site for the election period
  • Implemented action centre functionality
  • Developed custom campaign theme




  • Social media ads
  • Print advertising design
  • Report layout and design
  • Design, layout, and delivery of press conference materials
Graphic Design, Social Media, Strategy, Web Development