Responsive Content

These days getting your site on smartphone screens requires a conversation about responsive design. Some would have you believe this is a buzz word. Responsiveness simply means your site adapts to the screen it’s being viewed on.  If it’s a smartphone, the site knows to adjust the layout and content to be viewable on a small screen.

Responsive design is important these days because while an app is certainly an alternative; app development is costly, complex, requires distribution, and must work on multiple platforms (Android, iOS, Windows). It’s much more work. And for many, it’s completely unnecessary.

For those who opt for a responsive website, you need more than good design. Having a site that looks great on a mobile device is only the first step to ensuring your visitors get what they want. You need content that works in a responsive design.

Keep these tips in mind when you’re creating content, if you need help, get in touch, that’s what we’re here for.

  1. Take advantage of functionality:  Smartphones do more than computers. Location services, linkable phone numbers, and more.
  2. Grab their attention:  Use images, video, and infographics. Don’t over do it, you may slow your site’s performance but you should make it visually stimulating and easy to digest.
  3. Get to the point:  Create short, punchy text content that is easy-to-read. Be efficient, say more with fewer words.
  4. Provide the full-meal deal: A good mobile site will do everything the users expects. If you can do it in a browser, you should be able to do it on a phone or tablet.


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