No one knows your product, service, or community impact more than your people. They are the best kind of ambassador. If your social media strategy doesn’t include your team you’re missing out on amplification potential.
Team buy-in is one of the most effective ways to amplify your content and get results with social media. In the early days of your social media campaign or strategy you’ll want to rely heavily on your team. Your network is more valuable than you think. I’m going to provide some tips on how to get your people involved.
First, here’s a little bit on what should drive the effort before you ever ask for a retweet.
Effective team strategies require planning, training, and monitoring. When planning you should establish good policies that favour personality, bestow responsibility, and establish clear expectations. Training is the best way to get your team to buy-in to your strategy. Monitoring will help you figure out what’s working and what’s not.
When the time comes to ask your team to help out. You should not only consider how you’ll get your team on board but also how you can keep them engaged. Here are a few ways to get the buy-in you need for a successful social media strategy.
- Respect your people. Don’t tell them what to do. Explain why you’re asking for their participation. Buy-in is much more likely if you tell folks why you’re doing what you’re doing rather than telling them what they should do.
- Respect boundaries. Not only are you inviting your people to help with your social media efforts, you’re asking them to bring a bit of their personal life into work. These boundaries must be respected.
- Start small. Always test your ideas with a small group before expanding to your whole team. This lets you establish best practices and figure out your own ‘dos’ and ‘don’ts’
- Keep your people involved. Share strategy with the team. Let them know about key features and identify ways they can help. Build a list and have your social media point person encourage engagement on key content. E.g. “Hey SM Team! Today we have a few posts on Facebook that will need attention. and some tweets to help amplify that. Please retweet and share”
If you need help building your social media strategy, get in touch. I’d be glad to discuss specific strategies for your sector, industry, or organization.