If you haven’t considered YouTube connected TV ads (CTV ads), you may be missing out on one of the most effective and underutilized video marketing channels available. And yes, they’re available to businesses in Halifax and yes they’re cost effective.
As the way people consume content shifts, so does the way we need to approach advertising. Traditional TV ads are becoming less effective as more viewers cut the cord and opt for streaming platforms. Further, by 2025 it is expected that Meta ads will surpass linear (traditional) TV ads in revenue! That makes YouTube’s connected TV ads a super effective option for Halifax small businesses.
But here’s the kicker: YouTube has made some recent changes to their connected tv ads, specifically how they place ads on CTVs. The changes have made this advertising option even more powerful.
Why are connected TV ads a big deal?
Connected TVs are where your audience is spending their time. Unlike traditional cable TV, where viewers might skip through channels during commercials, YouTube on CTVs offers a more engaged viewing experience. People are choosing the content they want to watch, and when your ad shows up, it’s seamlessly integrated into their experience. This leads to higher engagement rates, better brand recall, and ultimately, more conversions.
Think about it—on a connected TV, viewers aren’t distracted by their phones or other devices as much. They’re sitting back, relaxing, and absorbing content on a big screen, just like the good old days of traditional TV. But now, you’ve got the precision targeting of digital advertising at your fingertips. You can reach your ideal audience based on their interests, demographics, and even viewing habits. It’s the best of both worlds: the broad reach of TV with the targeting power of digital.
How is YouTube improving ad performance?
YouTube’s recent update to how connected TV ads are placed is a game-changer for advertisers. They’ve expanded the use of longer ad breaks, which means that viewers are now more likely to see your ad in its entirety, rather than skipping it after a few seconds. This longer format isn’t just about showing a 30-second spot—it’s about creating an immersive experience that can hold the viewer’s attention and deliver your message more effectively.
Why does this matter? Well, longer ad breaks mean fewer interruptions overall, making for a smoother viewing experience. Viewers aren’t bombarded with frequent, short ads; instead, they’re given longer periods to engage with content, including your ad. This change makes your ad feel less like a disruption and more like part of the content they’re already enjoying. And because it’s on a big screen, your creative has more room to shine—literally.
This update also aligns with YouTube’s broader strategy to keep viewers on the platform longer by improving the overall viewing experience. Happier viewers mean they’re more likely to stay engaged, watch more content, and be receptive to your ad. It’s a win-win for both YouTube and advertisers.
Be ahead of the curve
For businesses in a market like Halifax, YouTube connected TV ads offer a unique opportunity to stand out. Many advertisers are still focused on traditional TV, print, or other digital ads (or, in many cases, just aren’t running paid ads at all), meaning there’s less competition in our area. Since most digital ads are run on a bidding basis, this lower competition often translates to better ad placement and more cost-effective campaigns. You can reach your audience more effectively without breaking the bank.
YouTube’s targeting capabilities allow you to zero in on niche audiences. Whether you’re a local business trying to reach customers right here at home or you’re a Halifax-based business that sells here and beyond, YouTube CTV ads let you get your message to exactly the right people. And with the ability to measure performance with Boom12’s strong reporting platform you can continually optimize your campaigns to ensure you’re getting the best return on investment.
CTV is the future—don’t get left behind
The shift to connected TV is only going to accelerate, and YouTube is leading the charge. With more people cutting the cord and opting for streaming services, the audience for CTV ads is growing rapidly. Now is the time to get in on the ground floor of this trend and start reaping the benefits.
In a world where attention is the most valuable currency, all connected TV ads (yes, there are other non-YouTube placements available) offer a way to capture it in a meaningful, impactful way. With YouTube’s recent changes to ad placements, the effectiveness of these ads has only increased, making it easier than ever to wow your audience and drive real results.
So, don’t wait—start exploring YouTube CTV advertising today and see how it can transform your business. Whether you’re looking to build brand awareness, drive traffic, or boost sales, CTV is the platform that can help you achieve your goals.