There are months where your blog post idea jar is overflowing and there are months when nary an idea comes to mind. This is part and parcel of content marketing. One of the best strategies to deal with the ebb and flow of your creative capacity is to save some of the great ideas from

Facebook is good at letting us all know when a change in coming. So all the talk about recent changes to their API that eliminates the ability to edit link previews should not come as a surprise.

List management, email automation, a drag and drop editor, and more all powered by Campaign Monitor one of the top email marketing platforms in the world. It’s not just another world-class platform, with BLAST! you get local support and guidance. You get the help you need when you need it as well as flexible payment

We’ve partnered with one of our printing suppliers to bring you an extra special deal on rack cards! Check out the details and place your order today. Full colour Double sided Premium, glossy card stock 24 hour turnaround*   500 Rack cards for $150. 1,000 for $240.   *Design extra. Valid until December 31st. 24

When choosing a communications partner, it’s important to know where they stand on sustainability. At Boom12 we take environmental stewardship seriously. Here’s what we guarantee for each and every client: Boom12 is committed to reducing our environmental foot print. Our goal is to become carbon neutral by June 1, 2018. In the meantime, we take

This year the Charity Team with the biggest team at the Bluenose Marathon will be awarded $4,000. Halifax is fortunate enough to be home to one of Canada’s great environmental organizations, the Ecology Action Centre. Their team, the Green Avengers, will be participating again this year and they want you to get greened up and

We’ve been around since 2013. In the early days, we spent a lot of time working out what we do and spreading the word. Our clients started lining up and we never really found the time to build a website that really showed off our work. There have been three iterations of boom12.ca each with

Most Gaffes on Twitter emerge from how we respond to criticism, bad timing, bad taste, and just being stupid. We’ve assembled a few of the rules we share with our clients on how to handle criticism and commentary in the Twitterverse. The Internet is a magical gateway to a land where people say horrible and

In 2009, US Airways Flight 1549 made an unpowered emergency water landing on New York’s Hudson River. As passengers exited the plane, they were taking pictures and tweeting them before traditional media outlets were even aware of what had happened. Social media—microblogging services such as Twitter in particular—have changed the game. News itself is now

As a startup, we’re always reading up on best practices and such. There are a million blog posts for every issue you face. From day one, one clear recommendation from the blogs was to get everything in writing. Never start a job until you have a signed contract. Contracts protect both parties. The client knows