We’ve spent over 11 years building powerful small business websites. Over the years, we’ve learned a thing or two about how to get from start to finish efficiently and with the best possible outcome. A good web design and development process can be the difference between months of stress and confusion and a few weeks of organized, productive engagement. Here’s how we build small powerful websites…
In the fast-paced world of online business, having a well-designed website is crucial for success. It’s not just about aesthetics; it’s about functionality, user experience, and aligning with your business goals. We understand the importance of efficiency and a structured process when it comes to website development. That’s why we’ve crafted a seven-step process that ensures every website we create is powerful, purposeful, and perfectly tailored to our clients’ needs.
Deep dive: Understanding you and your goals
Before diving into design and development, we start with a deep dive into our client’s business goals. Through an extensive consultation and ideation session, we gain a comprehensive understanding of their objectives and target audience. By aligning the website development needs with these goals, we ensure that every feature and functionality we incorporate serves a purpose in helping our clients succeed.
Site map: Structure is key for small business websites
Once we have a clear understanding of our client’s goals, we move on to mapping out the website structure. This involves assessing the current site (if applicable) and conducting a thorough competition scan to identify opportunities and areas for improvement. We establish key pages and information architecture, laying the foundation for a seamless user experience.
Wireframe: A rough sketch to get things going
Before delving into detailed designs, we sketch out the basic structure of each page using wireframes. These digital sketches serve as a blueprint for the website, outlining the placement of content elements and navigational components.
It’s also during this stage that we determine the content requirements, including photos, graphics, videos, and copy. While the wireframe serves to inform design and development, it is the most important to step to initiating an organized and effective content creation process.
Design and development: Where look and feel and function meet
With the groundwork laid out in the previous stages, we move on to design and development. This is where we bring the project to life, adding design elements and placeholder content while integrating third-party apps and creating custom features. The process culminates in a pre-draft of the site, with ongoing development continuing as we progress through the remaining stages.
Content creation: Ensuring your site captivates your audience
Once the design framework is in place, we focus on adding real content to the website. This includes refining the design as needed to accommodate the content and ensuring that key features and interactions are functioning seamlessly. Our goal is to create a cohesive and engaging user experience that effectively communicates our client’s message.
Quality and optimization: Dotting the Is and Crossing the Ts
In this stage, we conduct a comprehensive review of the draft site to ensure quality and consistency across all aspects. We then proceed to optimize the website for mobile devices, customizing each part of the site for optimal viewing on different screen sizes. This meticulous attention to detail ensures that our client’s website looks and performs flawlessly across multiple viewports.
This step includes mobile optimization, performance testing, an accessibility review, and a thorough pass over every single page to confirm links are correct and functional, forms are sending, and content is where it should be.
Launch: Another powerful small business website goes live
The final step in our process is the much-anticipated launch of the website. We meticulously prepare the old site for backup and decommissioning, ensuring a smooth and seamless transition to the new site. Technical pieces are tackled with precision, ensuring that the launch is executed flawlessly and that our client’s online presence is poised for success.
That’s how we build powerful small business websites
Our seven-step process for crafting powerful small business websites is designed to deliver exceptional results, every time. From the initial consultation to the final launch, we prioritize efficiency, quality, and client satisfaction, ensuring that each website we create is a true reflection of our client’s vision and objectives. If you’re ready to take your online presence to the next level, we’re here to help. Contact us today to get started!