Advertising is like a Road Trip
If your small business advertising budget isn’t properly funded, you won’t make it to your destination. Instead, you’ll just end up frustrated, out of gas, and blaming the car.
Great Canadian Advertising Options: CBC’s Premium Display
Why Canadian Advertising Options Matter As digital advertisers, we’re always on the hunt for high-quality, effective placements. Lately, we’ve been steering clients away from Google’s expansive—and often unreliable—Display Network in favour of premium Canadian options. One standout choice? Display ads on CBC properties. This is not about rejecting international inventory, but choosing a home‑grown, trustworthy […]
Summer Success: Advertising Targeting for Tourism
Advertising targeting for tourism (or anything really) can feel like a lot. Tourism businesses do face their own unique challenges, at the core we know: every summer they have to figure out a creative way to attract visitors efficiently and cost-effectively during a compressed peak season. This year, in tourism markets like Halifax and Cape […]
Cookie consent banners for small businesses
It’s no longer optional—cookie consent banners have become a non-negotiable part of any small business website.
Digital ads performance: Lower CPC for awesome results
In digital advertising, one key metric to get familiar with is CPC (Cost Per Click) which charges advertisers only when their ad is clicked.
Digital ads performance: CTR proves yours ads are working
The Click-Through Rate (CTR) is a metric vital to evaluating the effectiveness of your digital ad campaigns, helping you make informed decisions that can drive your business forward.