Advertising is like a Road Trip
If your small business advertising budget isn’t properly funded, you won’t make it to your destination. Instead, you’ll just end up frustrated, out of gas, and blaming the car.
Summer Success: Advertising Targeting for Tourism
Advertising targeting for tourism (or anything really) can feel like a lot. Tourism businesses do face their own unique challenges, at the core we know: every summer they have to figure out a creative way to attract visitors efficiently and cost-effectively during a compressed peak season. This year, in tourism markets like Halifax and Cape […]
Cookie consent banners for small businesses
It’s no longer optional—cookie consent banners have become a non-negotiable part of any small business website.
There’s a new CTV in town (Connected TV ads, anyone?)
If you haven’t considered YouTube connected TV ads (CTV ads), you may be missing out on one of the most effective and underutilized video marketing channels available. And yes, they’re available to businesses in Halifax and yes they’re cost effective. As the way people consume content shifts, so does the way we need to approach […]
Digital ads performance: Lower CPC for awesome results
In digital advertising, one key metric to get familiar with is CPC (Cost Per Click) which charges advertisers only when their ad is clicked.
Digital ads performance: CTR proves yours ads are working
The Click-Through Rate (CTR) is a metric vital to evaluating the effectiveness of your digital ad campaigns, helping you make informed decisions that can drive your business forward.