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Scott Gillard, CEO

a small business advertising budget is like a road trip - Cape Breton Cabot Trail with autmn colours on display, aerial view of a road through the forest with the mountains and ocean on the horizon.

Advertising is like a Road Trip

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Five Smart Sources: Email Design Inspiration

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Sun’s Out, Boom’s Out: The Beach Playlist

AI Search

AI Search Is Rewriting the Rules: Are You Ready?

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Keep your Loonies in our Communities

Canadian Advertising Options

Great Canadian Advertising Options: CBC’s Premium Display

The 2025 Instagram Post Sizes You Need to Know

The 2025 Instagram Post Sizes You Need to Know

Peggy's Cove lighthouse for blog post on Advertising Targeting for Tourism

Summer Success: Advertising Targeting for Tourism

Small Business Email Marketing

3 Powerful Small Business Email Marketing Tactics

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Two Invest Nova Scotia Small Business Funding Programs

Political Advertising in Canada

Federal election 2025: Political advertising in Canada

Resilient Business - photo of Canada and Nova Scotia flags on a downtown Halifax building

Build a resilient business to trump Trump’s tariffs

Better data, better results: Free tracking link builder

Five tips to supercharge your 2025 small business marketing

Digital Marketing Services in Halifax for small business. We build strategic campaigns leveraging SEO, Social Media, Ads, & Email to drive real, measurable growth.

How to set a digital ad budget

Small business marketing budgets

Smart, effective marketing budgets for small business

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Cookie consent banners for small businesses

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There’s a new CTV in town (Connected TV ads, anyone?)

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Evergreen content: Five things you can post on repeat

Google Analytics for Small Business

Google Analytics for small business best practices

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How we build powerful small business websites

Email list segmentation

Email list segmentation: Maximum engagement, fewer unsubscribes

Toronto-St. Paul

Toronto-St. Paul, the UK, and Justin Trudeau

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Five game-changing Instagram features you should use

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Boom 12 Logo, colour option.

Almost every day since 1857, a boom echoes, at 12pm, through Halifax’s downtown. Boom, 12. Boutique digital born from a love of Halifax and her grit.

1003 – 6074 Lady Hammond Road
Halifax, Nova Scotia B3K 2R6

902.402.2962
hello@boom12.ca

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