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Scott Gillard, CEO

Photo of Canadian 100 dollar bills for a blog post about Nova Scotia small business grants

Five Nova Scotia small business grants

You can track your links in Google

Track your links: A Google Analtyics power up

Sender reputation

Why sender reputation is critical for small business email marketing

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Supercharge your Google Business Profile

CPC cost per click

Digital ads performance: Lower CPC for awesome results

A computer monitor displaying an open file containing logo variations and a safe space template, demonstrating brand design versatility and adherence to design guidelines. Small business logos

Modern small business logos have to work harder

Grid display of blank social media post mockups, ready for content insertion and customization. Post is about a curated Instagram grid.

The pros and cons of a curated Instagram grid

Canva problems

Canva problems: DIYin’ it ain’t easy.

A smartphone screen displaying the open App Store with the Threads app icon visible.

Threads by Instagram: Five brands that are doing it right

A smartphone displaying the Threads app interface, a social media platform. The post about about using Threads for growth

Can small businesses leverage Threads for growth?

Email Subscribers

Email subscribers: The best lists need no tricks

CTR Click-Through Rate

Digital ads performance: CTR proves yours ads are working

graphic design trends

Three design trends we can get behind in 2024

A person seated in a wheelchair next to a computer, engaging in digital activities or work in an inclusive. WCAG compliance. and accessible environment.

WCAG: As accessible as possible

An image ring similar to the Lords of the rings ring. Link in bio.

One (link in bio) to rule them all

Q5 post image of rows of festively decorated storefronts with holiday sales signs twinkling lights and happy shoppers.

Q5: Is your small business ready to cash in?

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Boom 12 Logo, colour option.

Almost every day since 1857, a boom echoes, at 12pm, through Halifax’s downtown. Boom, 12. Boutique digital born from a love of Halifax and her grit.

1003 – 6074 Lady Hammond Road
Halifax, Nova Scotia B3K 2R6

902.402.2962
hello@boom12.ca

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