You can track your links in Google

Track your links: A Google Analtyics power up

Heads up: Read on if you are comfortable with digital marketing tools.

The small business owners we talk to often have Google Analytics but don’t know how to leverage its power to take their digital game to the next level.

One way to take advantage of Google Analytics is to track your links. So buckle up because we’re about to dive into the powerful world of tracking URLs.

We have over a decade of experience under our belt, we know a thing or two about maximizing marketing efforts. And trust us when we say: tracking URLs could be the secret weapon you’ve been looking for.

Picture this: You’re running a killer social media campaign, slapping QR codes on your print materials, and crossing your fingers for results. You need your audience to engage, click that link, get to your website, and make a purchase.

But how do you really know what’s working and what’s just sucking up your precious marketing dollars? A tracking URL will help you know which content and which materials are actually driving people to your site to make purchases, book appointments, download lead magnets, and more.

So, how do you track your links, you ask?

To track your links you simply have to add some info to the end of your website address to create “digital breadcrumbs.” By adding unique parameters to your links, you can track exactly where your website traffic is coming from. Social media posts, email newsletters, print ads with QR codes – you name it, tracking URLs can handle it.

What’s at the end of this marketing rainbow?

A pot of gold is what’s at the end of this rainbow. Right now, even if you already have Google Analytics, you might be thinking to yourself, “Do you really need to track your links? This is all complicated enough without adding to it!”

Google Analytics is like the IKEA assembly process of web analytics – powerful, versatile, but sometimes a tad overwhelming. Tracking URLs, on the other hand, give you laser-focused insights into the performance of specific marketing activities.

Online or in-store sales

Say you’re selling artisanal donair sauce online (because, hey, we’re in Nova Scotia – it’s practically mandatory). With tracking URLs, you can see exactly how many sweet, sweet clicks your latest Instagram post generated. You can track sales and even calculate your ROI with surgical precision.

That means no more shooting in the dark – just cold, hard data to guide your marketing decisions.

Lead generation

If you’re in the business of generating leads, tracking links are just as powerful. You are able to trace every new lead back to its “digital roots” whether it came from a Facebook ad or a good old-fashioned flyer. With tracking URLs, the guessing game is over – and the optimization game is on.

If you want to give it a shot, Google Analytics has a pretty cool, free, and simple tool to help you out. Check out their Campaign URL Builder.

We see, first hand all the time, how tracking links can help level up small business marketing strategies.

The benefits speak for themselves: efficiency, insight, and smarter allocation of resources are at your finger tips. Why waste time and money on marketing tactics that don’t deliver? When you track your links, you can confidently steer your ship to stronger returns.

If you’re serious about harnessing the full power of your digital presence but building campaign links isn’t your thing, we’re here to help you unleash their potential.

Boom12 + Google Analytics

Ready to level up your digital game? We analyze, strategize, optimize, and deliver top-notch Google Analytics services that will supercharge your online presence. Don’t fall into the trap of flying blind—bring in the pros and dominate. You focus on your strengths while we handle the data magic. So, why don’t we level up your GA4 game together? let’s chat.

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