The Problem with Vanity Metrics
Everyone loves a good dopamine hit, that’s the problem with vanity metrics. We’re victims of our own brain chemistry.
Is Social Media Worth It For Small Business?
Every year, ultra-small business owners ask the same question in a dozen different ways: Is Social Media Worth It For Small Business? If you’re owner-led, your team is busy doing the actual work, and marketing is either “whoever can squeeze it in,” or outsourced in pieces, this is a fair question, not a failure. This […]
Advertising is like a Road Trip
If your small business advertising budget isn’t properly funded, you won’t make it to your destination. Instead, you’ll just end up frustrated, out of gas, and blaming the car.
AI Search Is Rewriting the Rules: Are You Ready?
We’re already living in a world where AI search engines like ChatGPT, Perplexity, and Gemini deliver summarized answers drawn from multiple sources often without a single click to your website. For small businesses, this is an earthquake.
Great Canadian Advertising Options: CBC’s Premium Display
Why Canadian Advertising Options Matter As digital advertisers, we’re always on the hunt for high-quality, effective placements. Lately, we’ve been steering clients away from Google’s expansive—and often unreliable—Display Network in favour of premium Canadian options. One standout choice? Display ads on CBC properties. This is not about rejecting international inventory, but choosing a home‑grown, trustworthy […]
Summer Success: Advertising Targeting for Tourism
Advertising targeting for tourism (or anything really) can feel like a lot. Tourism businesses do face their own unique challenges, at the core we know: every summer they have to figure out a creative way to attract visitors efficiently and cost-effectively during a compressed peak season. This year, in tourism markets like Halifax and Cape […]
Better data, better results: Free tracking link builder
Our tracking link builder helps you keep track of your marketing activities to help you determine what is working and what is not. Let’s say you’re spending a few hours a week on social media posts and a couple of hours a month on your email newsletter. If you use tracking links on your social […]