Abandoned carts are one of the biggest missed opportunities in ecommerce—especially for small businesses. Customers start their journey, add a product or service to their cart, then leave the site without completing the purchase. For a busy local business, it’s frustrating and expensive. That’s where a strong abandoned cart email strategy comes in.
The Client
Rage Room Halifax has been a long-time Boom12 client. We’ve supported them with web design, ecommerce, and online booking systems that fit their high-energy, one-of-a-kind service. As part of a regular review, our team identified a high cart abandonment rate on their website which utilizes our booking system—an issue that was quietly costing revenue.
We proposed a simple, effective solution: a one-email abandoned cart email strategy powered by Mailchimp’s built-in automation tools. With minimal client input, we were able to turn lost bookings into confirmed ones—automatically.
The Rage Room Abandoned Cart Email Strategy
We designed and launched a targeted abandoned cart email strategy using automation tools built into Mailchimp. At the time, what made this really appealing, is it allowed us to connect directly to their ecommerce store and trigger a personalized email to users who left items behind without checking out.
- The email was simple, on-brand, and straight to the point.
- It included a reminder of what was left in the cart.
- In keeping with abandoned cart email strategy best practices, from the first email we included an incentive to come back.
- We kept it up to date with changes over time that tested limited-time offers or value-adds like freebies.
We also ensured the email template was mobile-friendly, accessible, and consistent with the tone and aesthetic of Rage Room Halifax’s brand—edgy, bold, and fun.
The Results
Mailchimp has since transitioned from its classic automation tools to a more sophisticated Customer Journey system. The abandoned cart email automation we originally implemented was successfully migrated into this updated system, where it continues to run and deliver results. Although we no longer have access to the original campaign report due to this transition, early metrics captured before the migration showed meaningful performance:
- Conversion from cart to booking improved by an estimated 18%.
- Revenue generated by cart recovery campaigns exceeded $2,500 within the first 90 days.
- Open and click-through rates beat industry averages consistently.
“Boom12 helped me set up an abandoned cart automation that earned us over $2,500 in the first few months. This works, it’s automated, and the ROI is undeniable.”
– Terry LeBlanc, Owner, Rage Room Halifax
For a small business with limited time and staff, a reliable abandoned cart email strategy became an essential part of converting warm leads who were just one click away from booking.
Why Abandoned Cart Emails Matter
It’s easy to assume that a lost cart is just that—lost. But research (and experience) show that many customers are just distracted or undecided. A friendly, well-timed email can bring them back and close the deal. For Rage Room Halifax, an abandoned cart email strategy provided a low-effort, high-impact way to boost revenue and keep their calendar full.
Looking Ahead
Since Mailchimp has sunset the automation feature originally used for this workflow, we’re working with Rage Room Halifax to explore more advanced cart recovery options that integrate with their current booking and ecommerce systems. This ensures their abandoned cart email strategy continues evolving with their business—and with their customer expectations.
Small Business, Big Wins
Even the best marketing can fall short if potential customers leave without converting. That’s why a smart, hands-off abandoned cart email strategy can make such a big difference for small businesses. If you’re looking to recover lost revenue and get more out of your online store, let’s talk. Boom12 builds smart automations that work for your business—and your budget.