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Small business Christmas 2021: the good, the bad, and the ugly

More Nova Scotia small businesses are open than anywhere in the country but it isn't all good news.

Christmas sales are important, they get small businesses through the slower winter months. We’re all trying to do more with less. 76% of small businesses took on debt to get through the pandemic making this holiday season more important than ever.

In Nova Scotia, there’s a glimmer of hope: more small businesses are fully operational here than any other part of the country. Our recovery is underway, 89% of Nova Scotia small businesses are back up and running—12% above the national average.

But it is not all good news. Only 47% are fully staffed, leaving small business owners trying to do more on our own. To make matters worse, for a whopping 66% of Nova Scotia small businesses, sales are not back to normal.

Here’s the thing: we are spending, the economy is “on a tear.”

The good: we’re open for business
The bad: we’re short staffed and sales are down
The ugly: people are shopping but they’re not shopping at small businesses

To small business owners: this Christmas is not the season to sit back and cross your fingers. In order to survive—and thrive in the future—we need to go toe-to-toe with the big brands.

It is possible.

Boom12 is a local small business too. We can get your brand in front of your customers so you can compete. And we can do it affordably.

Let’s get through this together. Support a local small business that can help you get through this and thrive once again. Give us a call today.

Statistics reported by Allnovascotia.com from data collected and reported by the Canadian Federation of Independent Business.

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