Christmas sales are important, they get small businesses through the slower winter months. We’re all trying to do more with less. 76% of small businesses took on debt to get through the pandemic making this holiday season more important than ever.
In Nova Scotia, there’s a glimmer of hope: more small businesses are fully operational here than any other part of the country. Our recovery is underway, 89% of Nova Scotia small businesses are back up and running—12% above the national average.
But it is not all good news. Only 47% are fully staffed, leaving small business owners trying to do more on our own. To make matters worse, for a whopping 66% of Nova Scotia small businesses, sales are not back to normal.
Here’s the thing: we are spending, the economy is “on a tear.”
The good: we’re open for business
The bad: we’re short staffed and sales are down
The ugly: people are shopping but they’re not shopping at small businesses
To small business owners: this Christmas is not the season to sit back and cross your fingers. In order to survive—and thrive in the future—we need to go toe-to-toe with the big brands.
It is possible.
Boom12 is a local small business too. We can get your brand in front of your customers so you can compete. And we can do it affordably.
Let’s get through this together. Support a local small business that can help you get through this and thrive once again. Give us a call today.
Statistics reported by Allnovascotia.com from data collected and reported by the Canadian Federation of Independent Business.
